Can You Create A Landing Page In AWeber

aweber-review

ECommerce and Email Marketing go together. If you own the online business, you’re given the power to market the store however you would like to.

In writing, this may sound simple, but it’s not. You engage with customers and go through social media reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.

Today, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how email marketing works, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Can You Create A Landing Page In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any item or service based upon HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the details through their statistics.

Can You Create A Landing Page In AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh look. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

If you run a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.

There’s a caveat. Not all email templates can be used with RSS feeds.

If you decide to use the template, make sure to find one that is compatible with them. If not, the template can be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in an email. Think live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and can be used to determine the best option to send out future email campaigns.

It’s possible to find information such as CTA in the event that you change a particular part or design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you have to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.

The workaround they have at least is sending emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The data you collect will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. Can You Create A Landing Page In AWeber

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process so you won’t feel the anxiety. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or creating your own. If you create one, you have to wait for verification from your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Can You Create A Landing Page In AWeber

If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they came from. One way or another the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to vital features.

The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part, customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid subscription It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you develop.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) Can You Create A Landing Page In AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to make the integration smooth.

Does Aweber provide customer support?

They can. Customer service on Aweber is available during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using a form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.

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