ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the option of marketing the store however you would like to.
On paper, it may appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Can You Create Users In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running blogs, you can transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be sure to find one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading, font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and is used to determine the best option for any future newsletters.
There is a possibility of locating information such as CTA when you alter a particular part or design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather will be useful for future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Can You Create Users In AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds the process and you won’t feel the tension. They will accept the following file types when they import:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Can You Create Users In AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via chat, phone or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part, service for customers is always available. For those with no marketing background the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) Can You Create Users In AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.