ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the power to market the store in the way you wish to.
It may appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Can.You Delete An Email.Broadvast AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Being an online platform, it makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates can be used with RSS feed.
So when you choose the template, make certain to select one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions hindering the sign-up form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and can be used as the one to send out future newsletters.
It is attainable to discover information such as CTA in the event that you change one particular aspect of the design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. Can.You Delete An Email.Broadvast AWeber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process so that you don’t experience the tension. It will accept these types of files when importing:
You have the decision of making use of an already-generated subject line or creating your own. If you create one, you have to wait for verification by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or email, you can have their help. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Can.You Delete An Email.Broadvast AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign and see the source of these data. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those who have no marketing background the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription It’s affordable too. Not too much and you will get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) Can.You Delete An Email.Broadvast AWeber
What exactly is Aweber?
An email-based marketing service is a must for companies and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.