ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the ability to promote your store the way you want to.
On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Can You Have Two Seperat Campaigns Going At Thesame Time In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built in HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh look. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feed.
When you select the template, make certain to select one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and is used as the one to send out future email campaigns.
It is attainable to discover information like CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you have to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on what they accomplish you could make use of Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. Can You Have Two Seperat Campaigns Going At Thesame Time In AWeber
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the data, it is also possible to import them. It speeds up the process , so that you don’t experience the stress. They will accept the following file types when they import:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Can You Have Two Seperat Campaigns Going At Thesame Time In AWeber
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Can You Have Two Seperat Campaigns Going At Thesame Time In AWeber
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during business hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.