ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store the way you want to.
It might seem easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Can You Import Lists Into AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. As a platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is used to determine the best option for future email campaigns.
There is a possibility of locating data such as CTA when you change a particular part or design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Depending on what they do you could make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. Can You Import Lists Into AWeber
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. It will speed up the process so you won’t feel the tension. They will accept the following file types for import:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Can You Import Lists Into AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they came from. One way or another the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The best part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Can You Import Lists Into AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.