ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the option of marketing the store the way you want to.
In writing, this might appear simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Can You Put An AWeber Form On A Blog Post
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern style. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For those running blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose the template, make sure to find one that works with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
You can design the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and will be utilized as the basis to send out future newsletters.
It’s possible to find details such as CTA when you alter a particular part in the layout. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Can You Put An AWeber Form On A Blog Post
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process , so you don’t have to anxiety. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Can You Put An AWeber Form On A Blog Post
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In some way or other the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Can You Put An AWeber Form On A Blog Post
What exactly is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. Whether you are a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.