ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the option of marketing the store in the way you wish to.
In writing, this could seem simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Can You Put AWeber Sign-Up Form Into WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated look. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
So when you choose the template, make certain to select one that works with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Imagine live survey results, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and can be used as the one to send out future emails.
There is a possibility of locating information like CTA when you change a particular part or design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could use Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, and so on. Can You Put AWeber Sign-Up Form Into WordPress
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts via a form. While you can manually input the data, it is also possible to import them instead. It will speed up the process , so that you don’t experience the anxiety. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line , or making your own. Except when making one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Can You Put AWeber Sign-Up Form Into WordPress
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you send an email. Features such as A/B testing will not be available, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign in action and where they come from. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part, service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan It’s affordable too. Not too much and you will get the best out of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) Can You Put AWeber Sign-Up Form Into WordPress
What is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. Whether you are a beginner or experienced you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber offer customer support?
They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.