ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the power to market the store in the way you wish to.
On paper, it may appear easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Can You Share Draft Message To Different Lists In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates are compatible with an RSS feed.
So when you choose the template, make sure to find one that can also work with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to give their details.
You can design the heading and font, style and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and will be utilized as the basis for any future newsletters.
It’s possible to find data such as CTA when you change an element in the layout. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at least is sending emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Depending on what they do you could utilize Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. Can You Share Draft Message To Different Lists In AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the information, it’s possible to import them instead. It speeds the process and you don’t have to tension. They will accept the following file types when they import:
You have the option of using a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Can You Share Draft Message To Different Lists In AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign in action and where they came from. One way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Can You Share Draft Message To Different Lists In AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.