ECommerce and Email Marketing go in tandem. In running an online store, you’re given the ability to promote your store however you would like to.
On paper, it could appear straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Can You Upload E Mail List To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service that are based upon HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern appearance. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option to send out future email campaigns.
It is attainable to discover information such as CTA when you change one particular aspect in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Can You Upload E Mail List To AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also easy to transfer them. It will speed up the process so you won’t feel the anxiety. They accept these file types when they import:
You can choose between choosing a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Can You Upload E Mail List To AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) Can You Upload E Mail List To AWeber
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is available during business hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.