ECommerce and Email Marketing go together. If you own the online business, you’ll have the option of marketing the store however you would like to.
In writing, this may sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Can You Use A Po Box For AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that work with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used as the one for future newsletters.
It’s possible to find details like CTA when you change an element in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select the segments and then mix them.
The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, and so on. Can You Use A Po Box For AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them instead. It speeds the process and you don’t have to anxiety. They accept these file types when they import:
You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or email, you can get their input. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Can You Use A Po Box For AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign and see the source of these data. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The best part, customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) Can You Use A Po Box For AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.