ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the power to market the store however you would like to.
In writing, this might appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Can You Use Ifttt With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built in HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh look. You can change the color, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with RSS feeds.
When you select the template, make certain to select one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Think live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and can be used to determine the best option for future email campaigns.
It is attainable to discover information such as CTA when you change an element of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber to get better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, and so on. Can You Use Ifttt With AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them. This speeds up the process so you won’t feel the stress. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line or making your own. If you create one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Can You Use Ifttt With AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone or email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you send an email. Features such as A/B testing will not be available, however, you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) Can You Use Ifttt With AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. Whether you are a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer service?
They offer it. Customer service on Aweber is available during business hours by phone, chat or email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.