ECommerce and Email Marketing go together. In running the online business, you’re given the ability to promote your store in the way you wish to.
In writing, this may sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Can You Use Webinar Ignition With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated appearance. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates work with RSS feed.
When you select a template, be sure to find one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and is utilized as the basis for any future email campaigns.
It’s possible to find data such as CTA when you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, and so on.
To segment the data, you have to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The method they use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, and so on. Can You Use Webinar Ignition With AWeber
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them. This speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of using a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Can You Use Webinar Ignition With AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or via email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign in action and where they came from. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you will develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) Can You Use Webinar Ignition With AWeber
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.