ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the ability to promote your store in the way you wish to.
In writing, this might sound easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Can You Use Zapier To Integrate Salesforce And AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product based on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
If you decide to use the template, make sure you choose one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option for any future newsletters.
It is attainable to discover information like CTA in the event that you change an element in the layout. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened, pages visited, link clicks, and so on.
To segment the data, you have to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on what they accomplish, you can use Aweber for more effective results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchase made, and so on. Can You Use Zapier To Integrate Salesforce And AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the details, it’s also possible to import them instead. This speeds the process and you won’t feel the stress. It will accept these types of files for import:
You can choose between using a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Can You Use Zapier To Integrate Salesforce And AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Can You Use Zapier To Integrate Salesforce And AWeber
What is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.