ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store however you would like to.
It could sound simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Cancel AWeber Account
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built on HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh style. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
When you select the template, make sure to find one that can also work with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it will be utilized as the basis to send out future email campaigns.
There is a possibility of locating data such as CTA when you alter one particular aspect of the design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Cancel AWeber Account
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them instead. This speeds up the process so you won’t feel the stress. It will accept these types of files for import:
You have the decision of using an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Cancel AWeber Account
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can make the most of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Cancel AWeber Account
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer service?
They can. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.