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ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store in the way you wish to.

In writing, this could seem simple, but it’s not. You engage with customers and go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.

These days, even the static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber the way the email marketing process works, as well as what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Cancel AWeber Subscription

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the data through their statistics.

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern look. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

For those running blogs, you can convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.

There’s a caveat, however. Not all email templates can be used with RSS feeds.

So when you choose a template, be certain to select one that can also work with them. If not, the template can be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.

You can design the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Bonus points for having a landing page for an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within emails themselves. Imagine live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and will be used as the one for any future newsletters.

There is a possibility of locating data like CTA when you alter a particular part or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.

The workaround they have at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you gather here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, and so on. Cancel AWeber Subscription

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the details, it’s also possible to import them. It will speed the process and you don’t have to stress. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. If you create one, you must wait for verification by Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Cancel AWeber Subscription

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone or email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they came from. In one way or another the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to essential vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part, customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you create.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) Cancel AWeber Subscription

What is Aweber?

Aweber is an email marketing platform for companies as well as digital marketing. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to make the integration smooth.

Does Aweber have customer support?

They can. Customer support on Aweber is available during working hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with a form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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