ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the option of marketing the store in the way you wish to.
On paper, it could seem simple, but it’s not. Customers interact with you and go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Cannot Get AWeber Form On WordPress Help
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. Not all email templates work with an RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and can be used as the one to send out future email campaigns.
It’s possible to find details such as CTA when you alter one particular aspect in the layout. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can use Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, and so on. Cannot Get AWeber Form On WordPress Help
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process so you don’t have to tension. They accept these file types when importing:
You have the option of choosing a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Cannot Get AWeber Form On WordPress Help
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they come from. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) Cannot Get AWeber Form On WordPress Help
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber have customer support?
They offer it. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.