ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the option of marketing the store in the way you wish to.
It may appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Cannot Log In To AWeber
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP for email
Cons
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber Features
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service built upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
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Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated style. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates can be used with an RSS feed.
So when you choose a template, be certain to select one that works with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are taking away from the registration form. All it does is allow subscribers to give their details.
You can design the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Bonus points for having a landing page for an email marketing platform at the very least.
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AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
A/B Testing
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and can be used to determine the best option for future email campaigns.
It is attainable to discover details like CTA when you change a particular part of the design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Data Segmentation
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
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Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Depending on what they do you could use Aweber for better results.
Marketing Automation
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. Cannot Log In To AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also feasible to upload them instead. It speeds up the process so you don’t have to stress. It will accept these types of files when they import:
- XLS
- XLSX
- CSV
- TVS
- TXT
You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Cannot Log In To AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This makes sure that users are aware of the things they can do in their campaigns.
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Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via chat, phone or email.
Free Plan
With the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
Pro Plan
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. One way or another, these additional features will significantly help in your marketing strategy.
Conclusion
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you create.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
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Frequently Asked Questions (FAQs) Cannot Log In To AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer service?
They can. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.