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aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the power to market the store the way you want to.

On paper, it may appear simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

These days, even the static newsletters aren’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how email marketing works, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Can’T Add Image To AWeber Signature

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based upon HTML templates. As a platform uses automation to create a simple campaign. After the email is sent to the recipients, you can look at the details through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

If you run blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a caveat. Some email template templates are compatible with RSS feeds.

If you decide to use the template, make certain to select one that can also work with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s all it takes is to allow users to provide their information.

You can design the heading the font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Plus points for including the landing page of an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and will be used as the one for any future emails.

It’s possible to find data such as CTA when you change a particular part or design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, etc.

To segment the data, you have go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.

The workaround they have at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The information you gather here can be used in future campaigns. Depending on what they do, you can make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, etc. Can’T Add Image To AWeber Signature

If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process , so that you don’t experience the tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Can’T Add Image To AWeber Signature

If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This makes sure that users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or via email.

Free Plan

With the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you mail an email. Features like A/B testing won’t be available, but you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign in action and the source of these data. In one way or another, these additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to essential vital features.

The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you develop.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) Can’T Add Image To AWeber Signature

What is Aweber?

The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or code to make the integration smooth.

Does Aweber have support for customers?

They do. The customer service of Aweber is accessible during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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