ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the power to market the store in the way you wish to.
It might appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Cant Cancel AWeber Account
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product that are based upon HTML templates. Since it is a platform uses automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh look. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
So when you choose the template, make certain to select one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and can be used as the one for any future email campaigns.
It is attainable to discover details like CTA when you alter one particular aspect in the layout. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Cant Cancel AWeber Account
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process so you won’t feel the anxiety. They accept these file types when importing:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Cant Cancel AWeber Account
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) Cant Cancel AWeber Account
What is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.