ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the option of marketing the store however you would like to.
It may sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Change Name On AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based on HTML templates. Since it is a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated look. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose the template, make certain to select one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it is used to determine the best option for any future email campaigns.
It’s possible to find information such as CTA in the event that you change a particular part in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Change Name On AWeber Email
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process , so you won’t feel the tension. They accept these file types for import:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you need to wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Change Name On AWeber Email
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will be present every time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign and see where they came from. In one way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription It’s affordable too. Not too much but you’ll get the best out of the campaign you make.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) Change Name On AWeber Email
What is Aweber?
An email-based marketing service is a must for businesses or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer service?
They do. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.