ECommerce and Email Marketing go together. In running the online business, you’ll have the power to market the store in the way you wish to.
In writing, this could seem easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Change Unsubscribe Link AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based upon HTML templates. As a platform that makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern style. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates work with RSS feeds.
When you select the template, make sure you choose one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it will be utilized as the basis for any future email campaigns.
There is a possibility of locating information like CTA in the event that you change a particular part in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. Change Unsubscribe Link AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them. It will speed up the process , so that you don’t experience the tension. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Change Unsubscribe Link AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign in action and where they came from. One way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) Change Unsubscribe Link AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber have customer service?
They do. Customer service on Aweber is available during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.