ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the ability to promote your store in the way you wish to.
On paper, it could appear simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Changing The Background Image In AWeber Template
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat, however. Some email template templates work with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and is used to determine the best option for any future emails.
There is a possibility of locating data like CTA when you change a particular part of the design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. Changing The Background Image In AWeber Template
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them. It speeds up the process , so you won’t feel the tension. It will accept these types of files when importing:
You have the decision of making use of an already-generated subject line or making your own. If you create one, you need to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Changing The Background Image In AWeber Template
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you send an email. Features such as A/B testing will not be available, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) Changing The Background Image In AWeber Template
What is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.