ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the power to market the store the way you want to.
It could sound simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Cheapest AWeber Alternatives
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based in HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and can be used to determine the best option to send out future newsletters.
It’s possible to find details such as CTA when you alter a particular part or design. You can test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, etc. Cheapest AWeber Alternatives
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. Although you can manually enter the details, it’s also possible to import them. This speeds the process and you won’t feel the anxiety. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Cheapest AWeber Alternatives
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you send an email. Features like A/B testing may not be available, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In some way or other these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part, service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Cheapest AWeber Alternatives
What exactly is Aweber?
Aweber is an email marketing platform for companies or digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They do. Customer service on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.