ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the ability to promote your store the way you want to.
It might sound easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Check AWeber List For Spam
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any service or product based upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern look. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
So when you choose the template, make sure to find one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it is utilized as the basis for any future newsletters.
It’s possible to find data such as CTA when you change an element or design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. Check AWeber List For Spam
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process , so you don’t have to anxiety. It will accept these types of files for import:
You can choose between using an already-generated subject line or making your own. Except when making one, you need to wait for confirmation from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Check AWeber List For Spam
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign and see the source of these data. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Check AWeber List For Spam
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during working hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.