ECommerce and Email Marketing go in tandem. In running the online business, you have the power to market the store however you would like to.
In writing, this may appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Check Spam Score AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service built in HTML templates. As an online platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated style. You can alter the colors and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a catch, though. Some email template templates work with RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and the color. Photos can also be used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and can be used as the one to send out future email campaigns.
There is a possibility of locating data like CTA in the event that you change one particular aspect or design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Depending on what they do, you can use Aweber to get better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, and so on. Check Spam Score AWeber
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed the process and you don’t have to tension. They accept these file types when they import:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you need to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Check Spam Score AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part, service for customers is always available. For those with no marketing background Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you develop.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Check Spam Score AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. If you’re a novice or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer customer support?
They do. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.