ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the power to market the store the way you want to.
It could sound easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Choosing Social Media Page AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern look. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Some email template templates can be used with RSS feed.
So when you choose a template, be sure to find one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Bonus points for having a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and will be used as the one for any future email campaigns.
It is attainable to discover details such as CTA when you alter a particular part of the design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are, you can use Aweber for better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Choosing Social Media Page AWeber
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the data, it is also feasible to upload them. It speeds up the process so you won’t feel the stress. They accept these file types when importing:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you must wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Choosing Social Media Page AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they come from. One way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part, service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Choosing Social Media Page AWeber
What is Aweber?
Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or veteran you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They can. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.