ECommerce and Email Marketing go together. In running an online store, you have the power to market the store however you would like to.
On paper, it may appear straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Chrome Extention AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service based in HTML templates. As a platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern style. You can alter the colors and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat. Not all email templates work with an RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be used to determine the best option for future newsletters.
It is attainable to discover information like CTA when you change an element of the design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on the type of campaign they are you could use Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. Chrome Extention AWeber
When a subscriber clicks a link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process , so you won’t feel the tension. They accept these file types when they import:
You have the decision of choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Chrome Extention AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or email.
With the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to essential vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) Chrome Extention AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts with an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.