ECommerce and Email Marketing go in tandem. In running your own online shop, you have the ability to promote your store in the way you wish to.
On paper, it could sound easy, but it isn’t. You engage with customers and go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Clean AWeber List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. Since it is an online platform uses automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a caveat, however. Some email template templates can be used with RSS feed.
If you decide to use a template, be sure to find one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and is used to determine the best option for any future newsletters.
There is a possibility of locating details such as CTA when you change one particular aspect or design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on what they accomplish, you can utilize Aweber for more effective results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Clean AWeber List
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed up the process so you don’t have to anxiety. They accept these file types when importing:
You have the option of using an already-generated subject line or making your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Clean AWeber List
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone or via email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign in action and the source of these data. In one way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part is that customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you will make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Clean AWeber List
What is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is available during working hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.