ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the option of marketing the store the way you want to.
In writing, this may seem easy, but it isn’t. Customers interact with you, go through social media and blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Click AWeber Is It Safe
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built upon HTML templates. Since it is an online platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates work with RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements blocking the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Bonus points for having on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and is used to determine the best option for future email campaigns.
It is attainable to discover information such as CTA in the event that you change a particular part of the design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Depending on what they do it is possible to make use of Aweber for better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. Click AWeber Is It Safe
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. Although you can manually enter the data, it is also possible to import them. This speeds the process and you won’t feel the anxiety. It will accept these types of files when they import:
You can choose between making use of an already-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Click AWeber Is It Safe
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part is that service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) Click AWeber Is It Safe
What exactly is Aweber?
An email-based marketing service is a must for businesses and digital marketers. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.