ECommerce and Email Marketing go together. In running the online business, you have the power to market the store however you would like to.
In writing, this may appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Clickbank AWeber Notification
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product built in HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it can be used to determine the best option for any future newsletters.
There is a possibility of locating information such as CTA when you alter an element in the layout. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Depending on what they do it is possible to make use of Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. Clickbank AWeber Notification
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them instead. It speeds up the process , so you won’t feel the stress. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Clickbank AWeber Notification
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Clickbank AWeber Notification
What is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.