ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’ll have the power to market the store in the way you wish to.
On paper, it may appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Clickfunnels AWeber Custom Fiel
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service built on HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates are compatible with RSS feeds.
When you select a template, be certain to select one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
You can create the heading the font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it will be used as the one to send out future newsletters.
There is a possibility of locating data like CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, and so on. Clickfunnels AWeber Custom Fiel
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the information, it’s feasible to upload them instead. This speeds up the process , so you don’t have to stress. They accept these file types for import:
You have the option of using a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Clickfunnels AWeber Custom Fiel
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they came from. One way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Clickfunnels AWeber Custom Fiel
What is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during working hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.