ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the power to market the store the way you want to.
On paper, it could seem straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Clickfunnels AWeber Integration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based in HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated look. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
So when you choose the template, make sure you choose one that works with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they need to work on as time passes. Bonus points for having the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is used to determine the best option for future newsletters.
It’s possible to find details such as CTA in the event that you change a particular part of the design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The method they use at least is sending emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber to get better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Clickfunnels AWeber Integration
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them instead. It will speed up the process , so you won’t feel the stress. It will accept these types of files for import:
You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Clickfunnels AWeber Integration
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In some way or other the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will benefit from the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Clickfunnels AWeber Integration
What is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.