ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the option of marketing the store in the way you wish to.
On paper, it may seem easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Clickfunnels AWeber Two List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service based upon HTML templates. As an online platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh style. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feeds.
When you select the template, make certain to select one that works with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Think live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and will be utilized as the basis for any future newsletters.
There is a possibility of locating details like CTA when you change one particular aspect of the design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. Clickfunnels AWeber Two List
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the data, it is also easy to transfer them. It will speed the process and you don’t have to anxiety. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you must wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Clickfunnels AWeber Two List
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support by phone, chat, or email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you send an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) Clickfunnels AWeber Two List
What is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.