ECommerce and Email Marketing go in tandem. If you own the online business, you have the ability to promote your store the way you want to.
In writing, this may seem simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Clickfunnels Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based in HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh look. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates can be used with RSS feed.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is used to determine the best option to send out future email campaigns.
There is a possibility of locating details like CTA in the event that you change an element in the layout. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Depending on what they do, you can make use of Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, and so on. Clickfunnels Vs AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them. It speeds up the process so you won’t feel the stress. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line or making your own. Except when making one, you need to wait for verification by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Clickfunnels Vs AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you send an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In some way or other the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part, the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you create.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) Clickfunnels Vs AWeber
What exactly is Aweber?
An email-based marketing service is a must for businesses or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.