ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the power to market the store however you would like to.
It might appear straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Cmo Agregar Mas Campo Un Web For De AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any item or service built upon HTML templates. As an online platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates can be used with RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they must work on as time goes by. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and is used as the one to send out future email campaigns.
It’s possible to find data like CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you have go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Depending on what they do, you can make use of Aweber for more effective results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. Cmo Agregar Mas Campo Un Web For De AWeber
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the information, it’s possible to import them. It will speed up the process so you don’t have to anxiety. It will accept these types of files when they import:
You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Cmo Agregar Mas Campo Un Web For De AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In one way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to essential vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Cmo Agregar Mas Campo Un Web For De AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber have support for customers?
They do. Customer support on Aweber is available during working hours by phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.