Compare AWeber To Mailchimp

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the power to market the store in the way you wish to.

In writing, this might sound easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.

Today, even a static newsletters aren’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Compare AWeber To Mailchimp

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.

Compare AWeber To Mailchimp

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

If you run a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.

There’s a caveat, however. There aren’t all templates for email that work with RSS feed.

So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.

You can create the heading and font, style and color. Photos can also be used here to make the page look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Bonus points for having the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in the email itself. Think live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and can be used to determine the best option to send out future newsletters.

There is a possibility of locating information like CTA when you change an element in the layout. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no limitation regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.

The solution they can use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you get will be useful for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. Compare AWeber To Mailchimp

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create lists of up to 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them instead. This speeds up the process , so you don’t have to stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Compare AWeber To Mailchimp

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you enough information to cover this.

If you are enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you will make.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) Compare AWeber To Mailchimp

What is Aweber?

Aweber is an email marketing platform that is suitable for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to facilitate the integration.

Does Aweber have customer service?

They do. The customer service of Aweber is accessible during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with a form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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