Compare Mailchimp To AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the power to market the store the way you want to.

It might appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Compare Mailchimp To AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based in HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.

Compare Mailchimp To AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can alter the colors, font, or style. When you can, coding your own template this is also possible.

RSS for Email Templates

For those running blogs, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a catch, though. Some email template templates can be used with an RSS feeds.

So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could still be used without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow users to provide their information.

You can create the heading the font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content in the email itself. Think live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and can be utilized as the basis for future emails.

It’s possible to find details such as CTA when you change one particular aspect or design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.

The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you get will be useful in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Compare Mailchimp To AWeber

When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create lists of up to 10 contacts with the form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process so you don’t have to anxiety. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using an already-generated subject line or making your own. Except when making one, you have to wait for verification from your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or email, you can have their help. Every subscription plan can benefit from these services. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Compare Mailchimp To AWeber

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign and see where they came from. One way or another the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to the most essential features.

The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.

If you are enrolled in a paid plan It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you’ll make.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) Compare Mailchimp To AWeber

What is Aweber?

An email-based marketing service is a must that is suitable for businesses and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to make the integration smooth.

Does Aweber offer customer support?

They can. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with an online form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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