ECommerce and Email Marketing go together. When you manage an online store, you’re given the ability to promote your store however you would like to.
On paper, it could sound simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Comparison Between Mailchimp, AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service built upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat, however. Some email template templates work with an RSS feeds.
So when you choose a template, be sure to find one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option to send out future email campaigns.
It’s possible to find data such as CTA when you change an element or design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. Comparison Between Mailchimp, AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. While you can manually input the data, it is also possible to import them. It will speed up the process , so that you don’t experience the tension. They will accept the following file types when they import:
You have the option of making use of an already-generated subject line or making your own. Except when making one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Comparison Between Mailchimp, AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign and see where they come from. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) Comparison Between Mailchimp, AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for companies and digital marketers. If you’re a novice or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber have customer support?
They do. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.