ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store in the way you wish to.
On paper, it might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Competitors To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. As an online platform that makes use of automation to create a simple campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern appearance. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Some email template templates work with RSS feeds.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Imagine live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and will be used to determine the best option for any future email campaigns.
There is a possibility of locating details such as CTA when you alter one particular aspect in the layout. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. Competitors To AWeber
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. While you can manually input the information, it’s possible to import them instead. This speeds the process and you don’t have to tension. They will accept the following file types when importing:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Competitors To AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and where they come from. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you will make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) Competitors To AWeber
What is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.