ECommerce and Email Marketing go together. In running an online store, you have the ability to promote your store the way you want to.
It could sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Confirm Your Subscription In AWeber Settings
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Not all email templates work with an RSS feeds.
When you select a template, be sure you choose one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and will be used as the one for future email campaigns.
It is attainable to discover details like CTA in the event that you change an element of the design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at least is sending emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Depending on what they do you could utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. Confirm Your Subscription In AWeber Settings
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. While you can manually input the information, it’s feasible to upload them. This speeds up the process , so you don’t have to stress. They accept these file types when they import:
You can choose between choosing an already-generated subject line or creating your own. If you create one, you must wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or email, you can have their help. All subscription plans can use these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Confirm Your Subscription In AWeber Settings
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign and see the source of these data. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Confirm Your Subscription In AWeber Settings
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber have customer service?
They do. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.