ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the option of marketing the store in the way you wish to.
On paper, it may appear simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Connect AWeber To Activecampaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any item or service built on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates work with RSS feed.
So when you choose the template, make certain to select one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow users to provide their information.
You can design the heading, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it can be used as the one for future emails.
There is a possibility of locating data like CTA when you change one particular aspect or design. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. Connect AWeber To Activecampaign
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. While you can manually input the data, it is also easy to transfer them. It will speed up the process so you won’t feel the tension. It will accept these types of files for import:
You can choose between choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Connect AWeber To Activecampaign
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you will make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Connect AWeber To Activecampaign
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. No matter if you’re a beginner or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.