Connect AWeber To WordPress Tutorial

aweber-review

ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the option of marketing the store in the way you wish to.

On paper, it might seem simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Connect AWeber To WordPress Tutorial

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Since it is an online platform uses automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the details through their statistics.

Connect AWeber To WordPress Tutorial

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.

RSS to Email Templates

For bloggers who have a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.

There’s a catch, though. Not all email templates can be used with an RSS feeds.

When you select a template, be certain to select one that is compatible with them. If you don’t, the template could be used without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can design the heading the font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Bonus points for having a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and is utilized as the basis for future newsletters.

It’s possible to find data such as CTA in the event that you change a particular part in the layout. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.

To separate the data, you need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The data you collect will be useful for future campaigns. Based on what they accomplish, you can use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Connect AWeber To WordPress Tutorial

When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the data, it is also feasible to upload them instead. This speeds up the process , so you don’t have to stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or creating your own. If you create one, you have to wait for verification from your Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Connect AWeber To WordPress Tutorial

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. One way or another, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to essential vital features.

The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. For those who have no marketing background the Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you’ll create.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Frequently asked questions (FAQs) Connect AWeber To WordPress Tutorial

What is Aweber?

An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or code to make the integration smooth.

Does Aweber have customer support?

They can. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through the form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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