Connect Constant Contact To AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you have the option of marketing the store in the way you wish to.

On paper, it might sound straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Connect Constant Contact To AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. Being a platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the data through their statistics.

Connect Constant Contact To AWeber

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to give a modern appearance. You can alter the colors as well as the font or style. If you are able to code your own template also works.

RSS feed to Email Templates

If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.

There’s a catch, though. Not all email templates work with an RSS feeds.

When you select the template, make certain to select one that works with them. If it is not, the template will still work without them.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having the landing page of the email marketing system at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and will be used as the one for future newsletters.

There is a possibility of locating details such as CTA when you alter an element or design. It is possible to test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no limitation on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you need to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.

The method they use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. Connect Constant Contact To AWeber

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the details, it’s also possible to import them. This speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or making your own. Except when making one, you have to wait for verification by the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Connect Constant Contact To AWeber

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This will ensure that people have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In one way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to vital features.

The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The greatest part is that service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in an paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you’ll develop.

Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) Connect Constant Contact To AWeber

What is Aweber?

An email-based marketing service is a must designed for companies or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to facilitate the integration.

Does Aweber provide customer service?

They can. Customer support on Aweber is available during working hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through the form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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