ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store in the way you wish to.
On paper, it could appear easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Connect Lead Generation Facebook To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any product or service built on HTML templates. As a platform uses automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated appearance. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For those running blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates can be used with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Think live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and can be used to determine the best option for any future newsletters.
It’s possible to find data such as CTA when you alter an element in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish, you can use Aweber for more effective results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, and so on. Connect Lead Generation Facebook To AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them. It speeds the process and you won’t feel the anxiety. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or email, you can have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Connect Lead Generation Facebook To AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign in action and where they came from. In one way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive and you will make the most of the campaign you will develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) Connect Lead Generation Facebook To AWeber
What is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber have support for customers?
They can. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.