Connect Leadpages To AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store in the way you wish to.

It may appear straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.

These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber the way email marketing works, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Connect Leadpages To AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service built in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the data through their statistics.

Connect Leadpages To AWeber

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated look. You can change the color as well as the font or style. When you can, coding your own template also works.

RSS to Email Templates

For those running blogs, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.

There’s a caveat. Some email template templates can be used with an RSS feed.

When you select a template, be certain to select one that can also work with them. If not, the template can still work without them.

Landing Page Builder

Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.

You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Bonus points for having a landing page for the email marketing system at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content within the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it will be utilized as the basis for any future emails.

There is a possibility of locating information such as CTA when you alter an element or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.

There’s no restriction on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you’ll need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose and mix segments.

The solution they can use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you get will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Connect Leadpages To AWeber

If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create an unlimited list of 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them. It will speed up the process , so you won’t feel the stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat or email, you can get their input. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Connect Leadpages To AWeber

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In some way or other these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to the most essential features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in an paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you’ll make.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently asked questions (FAQs) Connect Leadpages To AWeber

What exactly is Aweber?

An email-based marketing service is a must designed for businesses as well as digital marketing. If you’re a novice or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to make the integration smooth.

Does Aweber have customer support?

They can. Customer support on Aweber is available during working hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts with a form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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