Connect Zoho To AWeber

aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you’re given the option of marketing the store the way you want to.

It might appear straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber, how the email marketing process works, as well as what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Connect Zoho To AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the information through their stats.

Connect Zoho To AWeber

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern appearance. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the site.

There’s a catch, though. Some email template templates work with RSS feeds.

So when you choose the template, make sure to find one that is compatible with them. If not, the template can be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Bonus points for having on a landing page an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and can be utilized as the basis to send out future email campaigns.

There is a possibility of locating data like CTA when you alter an element in the layout. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.

The method they use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. Connect Zoho To AWeber

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the information, it’s possible to import them. It speeds up the process so you don’t have to tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification from your Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Connect Zoho To AWeber

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. One way or another these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.

The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part is that service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you create.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Frequently Asked Questions (FAQs) Connect Zoho To AWeber

What exactly is Aweber?

Aweber is an email marketing platform for businesses or digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or programming to ensure seamless integration.

Does Aweber have customer service?

They offer it. The customer service of Aweber is available during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with a form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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