Constact Contact Vs AWeber

aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you have the option of marketing the store in the way you wish to.

It could appear easy, but it isn’t. Customers interact with you, go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter is not enough to attract interest. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber, how email marketing works, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Constact Contact Vs AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the information through their stats.

Constact Contact Vs AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.

There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.

When you select a template, be sure to find one that works with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.

The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Bonus points for having a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content within the email itself. Think live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and will be used as the one for any future newsletters.

It’s possible to find data such as CTA when you change an element of the design. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you have go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.

The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you gather will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Constact Contact Vs AWeber

If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create an unlimited list of 10 contacts with a form. While you can manually input the data, it is also easy to transfer them. It will speed up the process , so that you don’t experience the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Constact Contact Vs AWeber

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. One way or another, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to essential vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even in the absence of budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover that.

If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you develop.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Commonly asked questions (FAQs) Constact Contact Vs AWeber

What is Aweber?

Aweber is an email marketing platform designed for businesses as well as digital marketing. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber offer support for customers?

They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with the form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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