ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the ability to promote your store the way you want to.
It could appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Constant Contact Vs AWeber Vs Getresponse
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and is utilized as the basis for future email campaigns.
There is a possibility of locating data like CTA when you change one particular aspect in the layout. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather here can be used for future campaigns. Depending on what they do you could utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. Constant Contact Vs AWeber Vs Getresponse
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. While you can manually input the data, it is also possible to import them. It will speed the process and that you don’t experience the anxiety. They accept these file types when importing:
You can choose between making use of a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Constant Contact Vs AWeber Vs Getresponse
If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign in action and where they come from. In some way or other the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan It’s affordable too. Not too much and you will get the best out of the campaign you will make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Constant Contact Vs AWeber Vs Getresponse
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.