ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the ability to promote your store however you would like to.
On paper, it may sound straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Constant Contact Vs AWeber Vs Mailchimp 2021
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern look. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates work with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and can be used to determine the best option to send out future newsletters.
It is attainable to discover details like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The method they use at least is sending emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. Constant Contact Vs AWeber Vs Mailchimp 2021
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them. It will speed up the process , so you won’t feel the anxiety. It will accept these types of files for import:
You can choose between using a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans can use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Constant Contact Vs AWeber Vs Mailchimp 2021
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign and see where they come from. In one way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) Constant Contact Vs AWeber Vs Mailchimp 2021
What exactly is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. Whether you are a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.