ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store the way you want to.
On paper, it might appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Constant Contact Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any service or product built upon HTML templates. As a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
If you run a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and will be used as the one for future newsletters.
It’s possible to find information like CTA when you change an element of the design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you need go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Depending on what they do you could make use of Aweber for better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Constant Contact Vs AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the details, it’s also feasible to upload them instead. It will speed up the process , so you won’t feel the tension. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Constant Contact Vs AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to essential vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) Constant Contact Vs AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber have customer support?
They offer it. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.